SNS use reduction: a two-facet privacy concern perspective

Purpose While social networking sites (SNS) have many positive aspects, they can several adverse outcomes, among which privacy violations are a vital concern. The authors first posit that concerns regarding drive attempts to reduce SNS use. Next, the note these two sources: peers and media provider. Thus, there is need understand how this complex system of affects use reduction decisions. To do so, paper aims examine separate joint roles institutional peer in driving reduction. Design/methodology/approach Based on calculus theory, propose theoretical model explain reduction, with as independent variables. empirically research using sample 258 users. Findings This study reveals independently increase one's intention concern strengthen relation between Originality/value Research thus far has not examined facets work tandem affect 'users' decisions change their behaviors platforms. Considering unique effect provide more precise realistic perspective. informs theories models online user behavior change.